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Teens spend more time online than watching TV.
According to a survey in AdAge, teenagers are spending more time online than they are watching TV. Well from someone who is technically a teenager, I’d like to say this… the reason I spend more time online than watching TV is simply because TV sucks. It insults me, treats me like a moron and ‘humours’ me with advertising aplenty. I can log on to the Internet, and I’m insulted by real people, not treated like a moron and can filter pop-up adverts. In fact, a few of the advertisers are getting around to realising that when it comes to advertising “less is more”. Simple and straight ads with your message in text are best. None of these multi-million pound flashy campaigns with “punch the monkey”. Simplicity rules, especially when you’re trying to sell me something.
