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Would you like to buy some lifestyle?
Or to have delivered some quality logistics? Or maybe you want to do a course on contemporary post-modern lens-based media studies?
Alternatively, you could buy a new car, hire a lorry to do some road haulage or study photography. But due to the fact that some foolish middle management needs to feel cleverer than they really are, some brand spanking new words have arrived - so get ready to use them kids!
If you can’t sell a product based on it’s merits, all you need to do is sell it on it’s ‘lifestyle’. If you have a company that doesn’t really do anything, just sell ‘solutions’. If you don’t want to write that horrid phrase ‘road haulage’ on the side of your brand spanking new lorries, you can just write ‘logistics’ and if you don’t like saying photography - it sounds too common for your company / university / college - then you could just write ‘lens-based media’.
But what about if you used a pinhole camera - which has no lens. Would you not be able to include the use and study of pinhole photography as part of your dissertation / project because it’s not ‘lens-based’?
Now if you’ll excuse me, I’m just off to enjoy a lifestyle beer solution that covers my needs pub-to-pissed and browse some contemporary lens-based pornography on the Information Superhighway. Now, about that Synergy we spoke about the other day…
