Tom Morris

Lisa gets it right: ” “Can’t I just get it anyway through my browser?” Well, yes, you can, I’d say. And then the person would tune out — as if someone with a horse and buggy just didn’t want to hear about this “car” thing. Syndication is FASTER. It’s a difference in number that creates a difference in kind. Like a car, it dramatically expands your reach.”Exactly. Next thing, people will be confusing podcasting with streaming audio, despite the fact that the difference between podcasting and streaming audio is exactly what makes podcasting what it is. It’s not podcasting for nothing. It’s designed to go to places that ordinary streams don’t, like me while I’m slouched in a state of semi-consciousness on the commuter train to London.